How Marvel Is Quietly Retooling Amid Superhero Fatigue
The studio’s golden box office aura has been dented, but chief architect Kevin Feige isn’t scrapping his years-long cinematic universe plan, just refining it: “They’re not going to give up,” says an insider.
Tell another story as good as Winter Soldier, Civil War, Infinity War or Endgame.
Or maybe other directors just aren't as good as the Russos?
I mean there are A LOT of excellent directors out there. The issue is giving them the freedom to direct.
Look at The Eternals. Chloé Zhao coming fresh off of Nomadland is an odd choice for a Marvel film director.
I don't think Marvel made a mistake giving Chloé a chance, I think that's how we can get some really great films.
However what we got in the end didn't feel that special. Kit Harringtons character didn't have much to do. All the other characters didn't get much screen time as it was.
What Marvel has done historically has worked, but I think they need to rethink things a bit going forward.
Sam Raimi is actually a good example of this. Doctor Strange was still largely a standard Marvel film, but no question it was also a Sam Raimi film.
I loved DSMoM, but I believe many hated the Raimi-ness of it.
She-Hulk was the biggest f-you to the audience. That uncanny valley CGI just screamed, "eat this you ignorant morons, we know you'll love it and we don't even need to try!"
Greedy studio failure, not superhero fatigue.
https://www.youtube.com/watch?v=iw-hYiRzRrU&t=116
Never saw the series, but just watched this because you made me curious. It's so goddamned awful, I can't believe that was released.
And they didn't even make her a "hulk." Just a slightly buff and sexy green woman. The Amazonian women from Futurama were bigger.
