Prof Mark Howden, the director of the Australian National University Institute for Climate, Energy and Disaster Solutions, said the sector’s net zero target is “effectively not possible”.
“It’s pretty well embedded in the public consciousness that red meat is high profile in terms of greenhouse gas emissions per serve,” Howden said.
“I suspect the industry saw this as a fundamental threat to their future … A few years ago everybody was kind of jumping on the net zero bandwagon without actually thinking through what it actually meant,” he said.
The CSIRO found the industry would fall short of meeting its net zero target, and instead recommended the adoption of a “climate-neutral” target that would require a reduction of methane emissions rather their complete elimination.
The meat industry is one of the worst polluters, and one of the least ethical you’ll find anywhere on this planet. Expecting anything, anything at all from them is blatantly stupid.
Can you blame them? People buy their products no matter what, animal suffering is just too delicious apparently. And they get substituted like crazy. I found some sandwich "meat" in my lical lidl that i absolutely love, it's based on sunflower seeds. But it's also more expensive than just some beef. You know, the animal that is pretty expensive to get and take care off and feed untill it's old enough to murder and thrrow it into a grinder to make mystery meat. Sunflower seeds. What a clown world. If the plant based industry or whatever you wanna call it would get substituded as hard as the meat industry i would get money for buying groceries.
I suspect that unethical may not be the best word to describe their attitude. I mean their behaviour is in many ways unethical, but those engaged in the practice just don't have the same perspective that the rest of us do.
That said, if it were profitable to be net zero they would achieve that next week.
The CSIRO found the industry would fall short of meeting its net zero target, and instead recommended the adoption of a “climate-neutral” target that would require a reduction of methane emissions rather their complete elimination.