Yup, it's fascism. You must conform to the architypal gender presentation of the 1950's because everything else is some kind of degeneracy of "family values" and "public decency".
You're supposed to kind of forget that the 1950's were pre- shit ton of civil rights wins from sex/race/disability/nationality equality organizating and was open season on jailing queer people, sundown towns, lynchings and so on. It's why Conservatives like it so much, it's back when their hierarchy didn't have to be hidden from disapproving eyes.