When a system becomes too tightly-controlled and centralized, the people being squeezed tend to push back to reclaim their lost autonomy. The internet is no exception. While the internet began as a loose affiliation of universities and government bodies, that emergent digital commons has been...
This just in: The network infrastructure is still largely owned by corporations so even if you have your own server, you're still at the mercy of your data passing through places you may not be so happy about.
Still, you own the server and can migrate or use another route.
The problem was never just that some company is big, but the influence some big companies can have.