That's exactly the kind of statement I would expect from an average fox host. So obviously dumb that I can't even make fun of it because it seems like satire/sarcasm already.
My mom was super pissed when Country Crock announced they were making plant based butter. She threw a straight up hissy fit about it and wouldn't even budge when I told her the Country Crock that she has been buying for decades has always been plant based.
I think it's a joke based on the quality of beer mass produced in the US usually being referred to as horse piss, piss water, etc. Being weak and flavorless etc. Having drank my fair share of US mainstream beers I would have to agree.
As long as they add something on the beer labels so I know what to avoid. As a consumer I don't want to get confused by branding and accidentally buy something not made from dead animal flesh.