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I'm guessing this is an American thing, because branded versions of common grocery items are typically industrial, overprocessed garbage. Or maybe the OP means actively manufactured stuff like cereal or yougrt as opposed to actual common groceries like meat, cheese or vegetables? i don't know it's weird phrasing either way.
FWIW, not in the US and it's unbranded fresh/locally sourced stuff>store brand from specific stores>industrial brands for me in most cases. Except what? Olive oil, maybe? Cookies, in that locally made cookies are actually more expensive than the mass produced sugar pucks. Eh... I don't know, soft drinks and snacks? Basically if it's actively trying to kill you the big brands do it better.
right? it's so wild
i don't give a rats ass what brand something is unless it's nestlé, in which case i refuse to even use it if someone else has bought it.
what matters is ingredients, sourcing of the ingredients, and certifications. Sure it's a decent amount of effort to keep track of that but good god it's the least we consumers can do..