That would be funny, but it's more likely because they are about to go under if they don't change something up. Doing one of the most requested this seems like a good start in that direction.
Where with "going under" you presumably mean "doesn't overtake Toyota and stays the 2nd biggest car company world-wide". That's by number of cars, by revenue VW is in first place.
I'd say it's more a case of "yeah we should've guessed that how Tesla does things is just hype".