AVClub: What went wrong with Elemental—and where does Pixar go from here?

I don't get it. Took my daughter today and we both loved the movie. The story was good, characters were good, had some jokes we both laughed at. I got choked up a few times near the end (I'm a softie, not abnormal for me), and the animation was outstanding. Beautiful movie to look at. My daughter (9) also loved it, said on the way out that she hoped they'd do a sequel. I do feel like the advertising didn't do a great job of telling me what the movie would be about, though. There was a lot more to it than just a young romance. Thumbs up for me overall.