Weekend Box Office Report July 14 - July 16, 2023
Weekend Box Office Report July 14 - July 16, 2023
Lots of good stuff, but here's the most impressive:
On the heels of last week's impressive start, Angel Studios's Sound of Freedom exploded in its second weekend of release by increasing 37.2 percent over last weekend to place in second this weekend with an estimated $27.00 million. This type of second weekend hold is pretty much unheard of at the box office for an already wide release, but Sound of Freedom benefited from a combination of not-so-typical factors this weekend, including exceptional word of mouth (the film received a perfect A+ rating on CinemaScore), expanding to an additional 413 locations this weekend (and holding onto a very high percentage of its average showtimes from last weekend in holdover locations), last weekend's three-day gross having been deflated at least somewhat by the Tuesday midweek opening and by continuing to receive a boost from the film's Pay it Forward ticket program, in which tickets for the film are being purchased online for others to claim tickets for free. It also appears that the Jim Caviezel-led Sound of Freedom has struck a chord with similar audiences that made The Passion of the Christ a break-out performer way back in 2004. Sound of Freedom has grossed an estimated $85.50 million through 13 days of release and isn't showing signs of slowing down anytime soon (as long as the film continues to hold onto locations and showtimes).