11h ago

Kraft Heinz to remove synthetic dyes from all products by 2027

www.thenewlede.org

11h ago

Kraft Heinz(food company behind dozens of popular brands including Oscar Mayer, Jell-O, Velveeta and Kool-Aid) to remove synthetic dyes from all products by 2027

www.thenewlede.org /2025/06/kraft-heinz-to-remove-synthetic-dyes/

43 comments

“Kraft Heinz” lobbies the FDA to redefine “synthetic dye” by 2027.
- See also: organic farming. We define what's allowed to charge you extra. Is it less awful? Maybe! Is it more expensive? Definitely!
  
  Can you expand on this?
Surely they are also eliminating high fructose corn syrup, right?
^…right?
- I never understood why Canada loved ketchup until I moved there. Canadian Heinz doesn't have a funky aftertaste. That's the corn syrup.
  
  Same with coca-cola, back when I used to drink that crap. If I try now, it’s that rancid buttery/greasy after taste that lingers for 20 minutes.
- That was exactly my first thought.
- And replacing it with… good ole shit sugar?
  
  I think sugar is healthier, that high fructose stuff is horrible
  
  No sugar added! We just added grape juice concentrate for no particular reason.
  
  Lesser of two evils 🤷‍♂️
  
  I've had ketchups that are unsweetened or sweetened with fruits like ~~bananas~~ apples and squash, and both are far better than the "tomato candy" that is commercial ketchup.
So no more green and purple ketchup?
- The green will now be colored with the all natural bile of the endangered snow leopard.
  
  Snot from sick orphans is cheaper.
which means this stuff has been negative for your body for decades and they haven't done shit about it
Why?
Look, great, I get it. But they don't have to. This won't increase sales, so...why?
- This is anecdotal, but a sibling of mine had a friend in school who had allergy(?) issues and couldn't eat most ketchup brands, but heintz was apparently reliably fine due to the simple recipe, including lack of synthetic dyes. I never did my own digging, but if their goal is having that niche of quality natural products, it might not cost them much (if at all) but help maintain a reputation.
- Must be found to be unhealthy like other synthetic dyes we've started to ban.
Why not right this second? Are they some kind of donkey party? Just hit the fucking switch, Tex.
- Because it's not just hitting a fucking switch, they have to identify, test, source, and deploy each replacement.. And even then, all the existing stock is going to get used up first before you'll see it on the store shelf.
- They likely have to find or develop replacements. People can be very picky about the looks of their food.
Oh boy, the return of crushed bugs for food dye
Why not today?
- Honest answer is probably that they intend to replace those dyes because people won't buy the products if they don't look appealing, and the food science, testing, sourcing, manufacturing changes and regulations all take some time. Sure, it might have been better to start years ago, but the 2nd best time to plant a tree is today.
- Because that means spending money to destroy product.

43 comments