Elon Musk’s Empire Is Crashing And It’s Not Just Tesla

Tesla’s brand image has also been negatively impacted in the area of ethics. He ranked last on character in the Harris Poll and also performed poorly on morality and citizenship. A slew of controversies—from Musk’s reckless Nazi jokes to corporate culture issues and Autopilot incidents—have fueled the perception that Tesla is not just a struggling company, but one fundamentally out of touch with consumer values. The company is making sweeping changes with incentives and the promise of a $25,000 electric car, but regaining trust may require more than just a new model.