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Me personally, I didn't mind ads back in the day when they weren't so annoying. But somehow YouTube + content creators made ads so annoying at some point that I started to use ad blocker and sponsor skipper.
My theory is that by becoming so aggressive with ads , YouTube income / video actuallly decreased due to people getting fed up with ads and getting ad blockers. Now they go even more aggressive so people will start to look for alternatives.
It'll be interesting to see following development.
That's when my family asked me to set up adblockers.
It used to be a single 30 second ad but skippable.
It's now 2 ads skippable, then ads randomly injected into a video. A ten min video can have twelve ads. Defenders say "Oh the content maker sets those features."
Of which I say, "Bet. Gonna block them, find a new revenue stream because the next stage is pirating your shit."
Also i love how people act as if Ads aren't brainwashing bullshit lies. Marketing only exists to make you click buy, they don't care about any other effect. Misinformation? Who cares, unhealthy habits? All good. Oh my goodness your blocking lies? Sooo unethical
Exactly this. They made their bed, they can lay in it