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Players Have Too Many Options to Spend $80 on a Video Game

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Players Have Too Many Options to Spend $80 on a Video Game

Fact 1: Microsoft Corp.’s Xbox announced this week that it will sell “some” of its upcoming video games for $80 — a hike from the previous standard price of $70, which itself was a hike from $60 just a few years ago. This comes in the wake of Nintendo Co.’s announcement last month that the new Mario Kart game for Switch 2 will be $80.

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Fact 2: The three highest-reviewed video games of 2025 so far, according to the review aggregation website Metacritic, are Clair Obscur: Expedition 33, Blue Prince and Split Fiction. Those games cost, respectively, $50, $30 and $50.

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Perhaps it’s a coincidence that the best-rated games of the year just happen to be budget titles. But I think the two facts above point to something else — a critical flaw in the video-game industry’s operations that has contributed to its plateaued growth and widespread layoffs.

15 comments
  • This is just the way it works. Things stay the way they are until someone has the balls to make a change. Once one party does, all the other parties see it as a signal that they can also raise the price.

    Remember when Android phones used to be like $400-500? Apple saw the end of that, others followed their lead. To this day you can still buy very good phones for that price, but the majority of phones have moved into the $1k+ market.

    Honestly I'm okay with games being priced at whatever they're worth instead of some arbitrary fixed price based on industry norms.

  • Very rarely would I be willing to spend 60 on a game. They're not getting 80 out of me unless they blow me while I play.

    • Fun fact: you can get a machine to do that, for about the price of 3 games. It will even last longer than the games.

  • I've said this elsewhere before but video games are a commodity and an impulse buy. Very few people view the next video game as an essential purchase for themselves. So sure people can have them and haha about how much the cost of developing a video game has gone up till they're blue in the face but that is not going to change how the consumer will feel at the register buying the game. If the person at the register does not feel that the price is justified they're not going to pay it they're going to wait for a sale, borrow it from a friend if they can get access to physical media, or pirate it.

15 comments