European payment platform Wero, major competitor of US's Paypal and other payment service providers , reached a record 30 million users at the beginning of 2025
Payment platform Wero continues European expansion | Biometric Update
To me, Paypal is something I use to pay online so I don't have to fill in my credit card info everywhere. Klarna fills that niche for most Swedish stores nowadays. But from the website, it seems that this app is mainly meant for person-to-person payments - similar to Swish (kinda only available in Sweden I think)?
Curious if this will be able to conquer the nordics where we already have Klarna for person-to-business and Vipps/Swish/Mobilepay (depending on country, Vipps seems to be growing out of Norway though). Feel we're very content with our alternatives here already.
You're missing the point of wero I think.
Firstly, its aim is not only person to person payments - that is just the part that is already functional. Online payments will come soon, and physical in-store payments after that, effectively replacing Visa and MasterCard behind the scenes.
Secondly, while adoption may be slower where existing systems are widespread, wero is going to replace many national payment systems, as it did in Germany and France already.
