Benefit (owned by LVMH) may not be from the US but they're complying in advance.
cross-posted from: https://lemmy.world/post/27080008
They've stopped sponsoring SF Pride, even though their "we're so inclusive" bits on their website are still up.
They own a LOT of brands, so check out the Wiki and avoid them like the plague.
Unsurprising, corporations never cared about LGBT people, they just used us for marketing. They would switch the pride flags for swastikas if they thought it would be even slightly more profitable.
Not surprising tbh, LVMH's entire business is selling status symbols.
While supporting LGBT made you part of the higher-status crowd they supported it, not that's the opposite they will drop support.
I mean to be fair, it's not surprising. Luxury brands aren't exactly notorious for their integrity, see Chanel, Balenciaga, Hugo Boss and ironically, Louis Vuitton's involvement in WW2.
Yeah I always looked down on the pro-LGBTQ marketing during pride. If your only interest in supporting people like me is to try and sell me shit in rainbow colours one day of the year, then you're not interested in diversity at all.