This is like the failed Juicero machine. You buy overpriced, proprietary bags of juice and then install them in an overpriced, proprietary machine which squeezes the bag into your cup.
... why though?
It's not like you're not having to grow the same amount of cells, etc, so you might as well just grow them in aero-/hydro-ponic systems...
It's combining two technologies. One for vat grown nutritional plant cells, and one for turning that vat grown cell into palatable shapes and textures.
It's an interesting tech and the more of these we try out, the more likely we'll find something that succeeds.
I think if you have the goop, then you can add filler ingredients to sell at a lower cost. So one carrot may make two 50% concentrate carrots with some harmless filler ingredients.