Your LG TV will now synchronize with Philips Hue lights without a pricey HDMI Sync Box

The company confirmed that the app will cost £114.99 (about $145 / AU$230) initially, with a further £2.69 (about $3.50, AU$5) monthly subscription fee.

Absolute madness. You can do this for like $80 with an endless number of other brands.