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Possibly ignorant on this but most of that is probably bots to appear busier than they are. I'm not saying they're aren't a lot of people but...
Why people, why?
Normies be norming
I could see it. I think I read that something like 3 billion people have a Facebook or Instagram account, so if there’s 95 million posts, not even factoring in bots, that would put an adoption rate of ~3% assuming every single post is from a new user that posted once.
And less than 3% if we figure some users are putting multiple posts and some of that is bots.
Not that I’m supporting it as I’m never going to use it, but the numbers make sense. At least, assuming that 3 billion users number isn’t something I’m misremembering.