2d ago

Athletics Australia becomes Australian Athletics in 'bold new' rebrand

www.abc.net.au Athletics Australia becomes Australian Athletics in 'bold new' rebrand

Sports federation Athletics Australia announces a rebrand to Australian Athletics in a move they say reflects the sport's evolution.

Athletics Australia is rebranding to "Australian Athletics" — a move that might appear subtle to most people but which the sports federation said would provide a "bold, new identity" to allow it to capitalise on a golden era ahead.

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Zagorath @aussie.zone

2d ago

Athletics Australia becomes Australian Athletics in 'bold new' rebrand

www.abc.net.au /news/2025-01-29/athletics-australia-becomes-australian-athletics/104871758

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12 comments

The article keeps referring to "the sport", but never mentions any particular sport. I don't think I've ever seen "the sport" used to refer to sports in general before. Is this a regional language difference, like how Americans would say "go to the hospital" while Brits would say "go to hospital"?
- It's referring to athletics - Wikipedia suggests that in North America it's usually called "track and field"?
  
  Fascinating, the term athletics refers to sports in general in the US. Track and Field is indeed the categorization I am familiar with.
  
  Interesting. So are footballers and tennis players not considered ‘athletes’?