Twitter Turning Into X Is Set to Kill Billions in Brand Value
Twitter Turning Into X Is Set to Kill Billions in Brand Value
It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.
An estimated $4 to $20 billion in value, what is he thinking?
Honestly, after this, and hearing some of his recent interviews: I am genuinely convinced that not only is Elon Musk not a genius, but he possess subpar intelligence. You can’t convince me otherwise, I am 100% convinced that the dude is just a clinical moron.
There has been a meme comparing Elon Musk to Wheatley from Portal 2 being put in charge of the whole Aperture Science center and it immediately going to shit, because this robot was literally purposely designed to be a moron… It keeps on getting truer.
To me, he is like Trump, people thinking the dude is a genius, and he’s constantly playing 4D chess, but over time, everything ends up proving that the simplest theory is the correct one, the dude is just a fucking idiot. A man so profoundly stupid at their core that people had to convince themselves, he actually was a secret genius for their nonsense to make sense, like believing that Jar Jar Binks was secretly a mastermind Sith Lord.
If there ever was a perfect demonstration of wealth not equating intelligence, or even merit, the absolute inexistence of meritocracy, this might be it.
Everything is tweets now, on all platforms; hear me out.
It might sound lazy, and I certainly have no loyalty to the Twitter brand, but if Musk isn't going to defend it we have the opportunity to dilute and generalize the term (like zipper or band-aid). We can kill it dead AND reclaim it.
It's a good word! Short, sweet, has familiarity, and is honestly pretty descriptive for the simple bird-like chatter of the discourse. Everything else proposed sounds dumb as hell, not to mention you're doing the marketing for them. Don't sell their brands - suffocate them!
I don’t think twitter has $30B in valuation left. Musk bought it for $44B (which was beyond its value at the time, but okay). Since his takeover, it’s lost between 50-60% of its value. That was as of several months ago, so I have to imagine it’s even less now.
With the loss of brand equity, they might be sliding towards the single digit billions very quickly.
He’s just setting money on fire at this point.
On purpose.
Only clearer by the day that this was all an exercise to intentionally kill Twitter to the benefit of billionaires, fascists and other extremists.
Twitter existed as a relatively free and open public space to communicate, organize and assemble to take actions for and against things at scale before musk (e.g. The Arab Spring, a terrifying moment for the Saudis especially - the second largest shareholder behind musk).
When people collectively laughed at elon and his cringe, inbred, emerald boy antics or his humiliating divorce and other routine failures, Twitter was the bullhorn.
Now elon and his desperate far right Toadies will work to try to rewrite reality so they can eventually have this conversation:
"Twitter? What's a Twitter? Wait, are you talking about blork? A bird? No, blork's logo is a dinosaur with chainsaw arms... and everyone wants to be his best friend... and it's against the law to divorce him... and he's cool... and..."
What an everlasting tool history will remember you as, elon. If they remember you at all, it will be to laugh at you - you'll never outrun that.
It seems to me that recently, Big Tech CEOs have been searching for interesting and creative ways to utterly destroy their company with no chance to rebuild it. Maybe he is trying to do that? At this point, it seems to me like Elon is doing his best diligence to set money on fire and run Twitter into the ground.
WR lose $900 billion any% speedrun
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