I do this but with work. I keep my work space cleaner than anything at home. It's knowing for a fact that everyone can see it and judge me vs my home where it's just me and the family.
That and, at least for me, an overwhelming need for approval. If I help someone else clean their house, they might think I have my own shit together and I'm a considerate person. If I clean my own house, I'll still hate myself.
Or maybe the pressure of someone else potentially cleaning my place will actually get me to do it.
Not that I have weird stuff I don't want people to know about. Not that I would say I do either. Or comment that I don't have weird stuff because pointing it out would kind of say I have weird stuff. I don't have weird stuff.
No no, I get you. I can happily spend 6 hours at work reorganizing and cleaning my workroom and storage but once I get home, managing the dishwasher is a Herculean effort.
I once spend half a day cleaning, reorganising and throwing out old stuff with a friend in her basement. Meanwhile I feel guilty for over a year because my basement is full of stuff I want to get rid off.