Prices going down seems like good news to me. Are you thinking this equates to jumping up and down cheering and waving pompoms for a company and forgiving all their unforgivable evil misdeeds and sucking their dick? Cuz it doesn't. It just means lower prices are good news.
Sports and entertainment are down across the board. They can't sell tickets because people can't afford a night out, so this is their attempt to drive sales. They aren't throwing families a bone, they are trying not to have to draft players with a much smaller budget next year. You can't sell any concessions if people won't buy tickets.
Ishbia’s purchase of the Suns was approved in Feb. 2023. Since he’s relatively new as majority owner of the team, I’ll give him some benefit of the doubt and assume in this situation he is working to make things better with his position and either only recently became aware of the price issue or was only just now able to change it, rather than simply making the change now for optics. You can be cynical about those who set the prices before him.