Isn't the bigger question why are corpo marketing ghouls chosing to show women well past their second or third trimester with a test stick when it's intended for use in like the first few months. Yes I know it's to make their product more obvious for what it is and what it's for, but come on!
Harrumph! Give the ad guys some credit eh? Have you considered they're looking in shock at a negative test? This is the kind of story i'd 'click to learn more'
Real answer, it's probably because you don't want your product to be associated with negative emotions. Branding is all about the associations that people get when thinking about your product.
I'd guess this is correct, but I'll say that I have seen pregnancy test ads where the person taking the test was relieved and happy it was negative. They've tried spinning it the other way with the positive vibes.
You say that, but my sister was 7 months pregnant before it finally occured to her thatvshe might be pregnant. She said that she thought she was just getting fat. She had 2 other kids before that.
My mom works in labor and delivery and there are a concerning number of people who show up to the hospital actively in labor who insist that there is no possible way that they're pregnant.
Bit idea: we make the pregnancy tests more and more unplausible.
Celebrating the pregnancy during an ultrasound
next a baby shower
next after the kid’s born
then celebrate that same kid’s conception despite the fact she just graduated college “mom, I already born! I just graduated college, why are you still staring at that test?”
I am reminded of a story from my younger days. I worked with a woman who went in to the emergency room one night for "stomach cramps" and came out with a baby.
If she was to be believed, even she didn't know. She'd always had very unregular periods and she was heavy enough that no one she worked with noticed. Maybe it was a secret because the father was another (married) co-worker, maybe she actively didn't want to know. Hell, maybe you can be preggo and not know, who am to say? Anyway she gave birth to a perfectly healthy son. If course people asked her "how?", and she said she "thought what must've been kicks were just gas"
That was over 20 years ago, dunno why this reminded me. hot damn, that kid is a grown man now
Like, at bar with a test that just shows a minus sign. The woman sighs, then you see her chug a drink and go dance, "sometimes all you need is to be sure"
Is this an AI generated image? Maybe it's just me, but this one is real borderline, getting some uncanny valley vibes looking at them even though I can't quite place what's wrong.
just some inhuman faces and empty eyes and toothless mouth holes and very high details on the clothing wrinkles and face wrinkles strange dramatic lighting in what's supposed to be a cute bright ad, nothing weird going on here at all