Yeah I'm really fond of the 2017 too, likely because I've started using Firefox again around that time.
I don't know why brands have to continuously update their branding, without any need (e.g. I understand why they no longer use the Red dino, that's a bit outdated). On the other hand I don't really care about branding, as it's the product I actually care about.
Mozilla has had a rough year so far, with the PPA fiasco hurting its reputation in the open source community. To make matters worse, a recent wave of layoffs made people question if Mozilla had forgotten about their core principles.
I just like firefox.
Meant to symbolize their activist spirit, the new brand identity of Mozilla involves a custom semi-slab typeface that spells Mozilla, followed by a flag that was taken from the M of their name.
What do I care.
I love gecko. I can't not hate mozilla for some reason.
Hopefully, this rebrand turns things around, as we need organizations like this to survive. Otherwise, we will be left with the greedy Big Tech ones, who aren't really concerned with people or their rights.
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Mozilla Boots Staff Yet Again, Advocacy Unit Shut Down