Reclaim the internet: Mozilla’s rebrand for the next era of tech
Reclaim the internet: Mozilla’s rebrand for the next era of tech
Mozilla isn’t just another tech company — we’re a global crew of activists, technologists and builders, all working to keep the internet free, op
But why? I loved this logo, it's very clever:
Or most people didn't get the meaning of
://?Now, as I typed this I understand... Most people rarely type
https://any more. Actually I use this symbol most frequently connecting to file shares assmb://orsftp://.Indeed. Mozilla is just another ad company now.
- Abandoned Firefox long time ago.
- Broke promises of open sourcing Pocket.
- Keep hiring useless venture capital CEOs and keep increasing their pay, while firing workers at the same time.
- 2020 - 2,689,800
- 2021 - 5,591,406
- 2022 - 6,903,089
- Disbanded advocacy division.
- Went all in on AI.
- Bought an ad company.
Mozilla as you knew it is dead. Firefox carcass will remain, and various forks are keeping it alive, but if someone still wants to have an alternative to Google's Chromium/Blink it needs a new entity to take over.
I thought it was just my imagination that it’s been getting worse and worse in both implementation and ecosystem.
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They just stopped developing it. They haven't added anything useful to Firefox in a long time. Furthermore, they are also ignoring popular new open standard support, which is critical in their supposed mission of building a better open and accessible internet to all. And they're also removing a lot of long-standing features like RSS support for no good reason.
And it's reflected in the numbers. They went from 206M active clients in 2020 to 163M in 2024. And considering market share it's even more catastrophic. They used to have ~30% of the market share at their peak in 2010 now it's down to 2% today.
What they did lately is various side projects like a VPN, email masking service or data breach notification service. Would be cool projects on its own, but when they are coming at the cost of Firefox nobody gives a shit. And in the last few years, all their focus is on AI, which literally no Firefox user asked for.
So does Reclaim The Internet still involve purchasing an advertising company, letting multiple employees go, and generally behaving like a VC-backed startup? Just checking!
I see a ton of branding, buzzwords, and even a little AI.
Changing your logo isn't gonna do shit. You still use Google.- The flag symbol highlights our activist spirit, signifying...
- The bespoke wordmark is born of its semi-slab innovative typeface with...
- The colors start with black and white — a no-nonsense, sturdy base, with a wider green palette that is...
- This WHOLE THING speaks to our corporate culture, delusion and complete lack of prioritization as Mozilla has allowed too many idiots to infiltrate the organization and...
We teamed up with global branding powerhouse
Oh, that's how you know it's not going to be capitalist slime [/s]. This logo rebranding one of the worst visual changes a company like Mozilla can make. We truly are in trying times...
Edit: added /s tag, in case it wasn't clear.
Finally some international ß representation.