Skip Navigation

Journalists flock to Bluesky as X becomes increasingly 'toxic'

www.nbcnews.com Journalists flock to Bluesky as X becomes increasingly 'toxic'

Journalists are finding more readers and less hate on Bluesky than on the platform they used to know as Twitter.

Journalists flock to Bluesky as X becomes increasingly 'toxic'

Summary

Journalists are increasingly abandoning X (formerly Twitter) for Bluesky, citing higher engagement and less toxicity. Since Elon Muskโ€™s takeover of X, changes like deprioritizing external links and rising hate speech have alienated many, especially marginalized groups.

Bluesky, founded by Jack Dorsey, offers a more welcoming environment, especially for journalists and activists, with 20x the engagement in some cases.

Reporters note better traffic, reduced harassment, and a focus on diverse stories.

Organizations like The Guardian and fundraising groups also report greater success on Bluesky compared to X.

86

You're viewing a single thread.

86 comments
You've viewed 86 comments.