A24’s ‘Heretic’ Will Make These Movie Theaters Smell Like Blueberry Pie During One Pivotal Scene
A24’s ‘Heretic’ Will Make These Movie Theaters Smell Like Blueberry Pie During One Pivotal Scene
A24's 'Heretic' will host advance screenings at Alamo Drafthouse in which the movie theater will smell like blueberry pie during one pivotal scene.
The movie company partnered with Joya Studio to bring multi-sensory screenings exclusively to Alamo Drafthouse theaters nationwide. The immersive moviegoing experience will take place at advance screenings on Oct. 30, ahead of the film’s Nov. 8 release date in the U.S.
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The aroma will be activated at Alamo theaters via Joya Studio’s atomization technology, which employs cold-air diffusion to disperse scented molecules as fine, dry air without the use of heat, water or alcohol.
Right up there with the old school gimmicks from the 50s and 60s.
they're desperate for people to go to the movie theaters
Finally, Smell-o-vision. Truly the future is now.
I'll be feasting on blueberry pie for weeks before watching this movie because probably I'll hate it after watching it.