I swear some of those long-form video essays on games have longer runtimes than it would take to just play through the game from start to finish, but that's okay, I'm still here for it. Love me some excruciatingly in-depth analysis of video game minutia.
I don't know who really got that trend going. I've enjoyed up to hour-ish long videos on more or less anything, but a few years back the first truly excessively long video I remember is Whitelight's 7 hour long overview/miniseries on Death Stranding. And to be fair, I did find that faster and more enjoyable than playing Death Stranding.
(Also I get why folks make them: more ads plus having that much watch time heavily biases the algorithm towards you so it's more money overall. And the kind of person that watches 7 hour long reviews in the background (or while sleeping), aka me, certainly help weigh the scales for super long videos.)
But also, I kind of like when shorts are like a minute long or less so I can watch one when I'm like, on the shitter and not accidentally end up with a video essay. I mean 10 minutes used to be the limit of every youtube video! Will they introduce a new, even shorter format? Bring vines or blips back?