Yeah I really don't get why people try to act like Valve doesn't provide a ton of value to its customers. So much so that their "competitors" have basically said before they aren't even going to try to compete on features or merit, because it would cost too much/they are too far behind at this point.
I think doing nothing is an overlooked business strategy. Companies always expect change and improvement. There must be a new version, a new redesign, a new functionality, a new hype. It looks good on paper and signals leadership to the investors, even when what the customer really wants is just stability and consistency. We saw it with Windows, where Microsoft's endless hype-chasing led us to Windows 11. If stagnation is one extreme of business strategies, then whatever these tech companies are doing is the opposite extreme.
Valve knows what to change and, more importantly, what not to change.
Just one more launcher bro just one more login bro just one more email verification bro just one more app bro just one more website bro just one more link to another game store bro just one more authenticator bro just one more
Or in other words: We lots loads of money when people didn't flock to our exclusive platform like we wanted and it seems they don't like being squeezed for every penny they have.
From 2019, they stopped releasing their games on Steam and exclusively released them on their own launcher and Epic Games Store. From 2022, they slowly began putting their games back on Steam (not as day one releases), and now it seems like they are giving up on exclusivity... EA tried same tactic, failed and back on Steam.