You're viewing a single thread.
what are “new verticals”? do i even want to know?
They are opportunities for increasing shareholder value through innovative and disruptive market-leading practices.
🤢🤮
I mean not necessarily, they could just be ways to expand profit centers by increasing pipeline opportunities through net new MQLs
Depending on the context of the business, it could also mean exploring new product categories, like a bicycle maker deciding to get into the skateboard market because it happens to be popular. Or in the context of an online news website, a "vertical" is whether you are writing about tech, or health, or pop culture, etc...
When I wrote for MUO (very briefly) I was assigned to the creative software "vertical"; writing articles about video editing software, updates to different paint/art programs, etc...
This is the correct answer, but I wanted to be silly.
Also, it makes sense that an ellipsis as a single character exists, but I've never seen it before. It's blowing my mind.
Verticals are industries. I.e, "services" or "wholesale" are verticals.