Prices are coming down rapidly. A few years ago the Livewire One launched for $30k. This bike beats that one in several ways. Then consider how much you’ll save on servicing and fuel each year.
Compared to a nice bike, they are still more expensive, but it's not ridiculous for what you get. A bike with loads of torque, ample power, fully adjustable front and rear suspension and very low running costs. I also find the belt drive rather nice. Hardly any maintenance, just check the tension a few times a year.