Australian here, I'm happy for America to call pickup trucks "trucks". They're closer to a light commercial vehicle than they are to a ute.
Aside from all that, EN.US is their language. They can use it how they like. It's just a shame their culture is so dominant that it can't leave EN.AU alone
I hate ego trucks, but literally what is your point here?that's not even one of the lifted asshole trucks its just what most people are forced to buy if they wanna transport shit reasonably, they don't sell pickups from the 90s anymore
everyday folks that have an acre or two of land aren't gonna spend a bunch of money on one of those huge trucks when they could get a pickup truck which is a car that can move their family AND can carry stuff without destroying the interior. They're useful for moving dead tree or bikes/luggage for a camping trip. There are legitimate uses for a pickup truck, even if the big modern ones are annoying to use.
I hate how modern trucks aren't built to be actually used like a truck :/