Where there's Life... there's Budweiser!, July 30, 1956
From LIFE Magazine
Yeah. That's how fermentation works.
Get hammered drunk on the beach! Maybe you and Melvin will fight each other because he looked at Gwendolyns’ ankles! Throw up in a sand dune! Piss off the top of the lighthouse!
I hate Budweiser (except for the original https://en.wikipedia.org/wiki/Budweiser_Budvar_Brewery) but that cooler is sexy af
There was at least one out there for sale somewhere at some point!
https://www.youtube.com/watch?v=CxcAFVrDdUE I Brew Beer For Budweiser. I’m Paid Like a Peasant