"Privacy-Preserving" Attribution: Mozilla Disappoints Us Yet Again
"Privacy-Preserving" Attribution: Mozilla Disappoints Us Yet Again
"No shady privacy policies or back doors for advertisers" proclaims the Firefox homepage, but that's no longer true in Firefox 128. Less than a month after acquiring the AdTech company Anonym, Mozilla has added special software co-authored by Meta and built for the advertising industry directly to ...
i think the goal is to come up with a 'better' solution than what google has already rolled-out to the majority of web users.. but with firefox's too-low adoption rate, it won't do anything significant.
The thing is, what Google has rolled out is really fucking good already. Sites only get to know general "topics", and only ones you've used recently. It's controlled by your own browser so you can easily opt out entirely or block certain topics you don't want from being associated with you. They also specifically decided not to add topics for sensitive topics from even being available in the Topics API.
It's really fucking good for privacy, unless you're an extremist who believes there shouldn't be anything even vaguely resembling relevant advertising. Which is the exact same group of people criticising Firefox here. And also the exact same group of people inadvertently extending the life of 3rd party cookies that Google is trying so desperately to kill off. But they can't kill it off because the privacy extremists have meant take-up of Topics isn't high enough.
the thing is, i don't trust google. they're an ad company. now that they have the marketshare, they've been leveraging it, hard. they're changing the game for their own selfish, profit-driven purposes--not for users or users privacy and security, not for the health of the web, or anything else they may try to claim. it's all about them making as much money as they can off you, your eyeballs, and your data.
there's a lot of "extremists" as defined by those in power already, and with the way the world is turning out, there will be more
Great article, Makes a lot of the arguments I made against advertiser and mozilla apologists in the previous threads better than I could have.
I think
PPA is an additional privacy attack surface that has no value for end users whatsoever [...]
and
If they truly believed this was the one path away from the constant data theft perpetuated by the advertising industry, they would've announced this loudly and proudly. They could've given the privacy and general Firefox communities ample time to scrutinize the protocol beforehand.
sums it up pretty well.
They could've given the privacy and general Firefox communities ample time to scrutinize the protocol beforehand.
Like when they announced they were working on it in 2022: https://blog.mozilla.org/en/mozilla/privacy-preserving-attribution-for-advertising/
scrutinize the protocol beforehand.
Sorry but that buys into the data miners' self serving myths. It implies the protocol is ok unless some failure makes it leak more information than was intended. In fact it's invasive even if it works exactly as hoped. "Tracking" is a misnomer too. It's hostile surveillance even if it's at population level. (Any nonconsensual surveillance that produces info to be used by people you don't like is hostile by definition. And it's near guaranteed that some of the buyers-advertisers, political campaigns and funders, govt agencies, whatever-will be people you don't like). So shut it down.
Opt-in is only meaningful if users can make an informed decision. I think explaining a system like PPA would be a difficult task. And most users complain a lot about these types of interruption.
In my opinion an easily discoverable opt-out option + blog posts and such were the right decision.
So you see, because the users can't meaningfully give informed consent, their consent is therefore uh... [checks notes] not necessary.
Bullshit. Everyone knows that it's because if you actually ask someone "do you want to be creepy tracked, less-creepy tracked, or not tracked?" they'll pick "not" every time.
From the Mozilla github, https://github.com/mozilla/explainers/tree/main/ppa-experiment
Firefox user and evangelist of over a decade. Fuck Firefox for this. Condescending snake oil bullshit is what this is. There's many ways that Firefox is objectively worse that chrome. It's supported fewer places, it's slower, whatever. Firefox is only good because they're not the web browser with a monopoly and they're a non-profit so they care about things like privacy. But for some reason, they seem determined to destroy all the goodwill that has brought them over time and push users wanting those things away. That's like Firefox's entire user base. I can use some other minority market share browser. Bye Felicia