How Google uses secrecy, market dominance, and connections to rule tech (Pt 2): How Google’s Ad Business Funds Disinformation Around the World

This is Part 2 of an award-winning series exploring how Google wields market power, technological dominance and political influence to amass and conceal information in service of profits — often in violation of its stated rules, government procedures and international sanctions. Click here for earlier parts, or to discuss the series as a whole.

Google is funneling revenue to some of the web’s most prolific purveyors of false information in Europe, Latin America and Africa, a ProPublica investigation has found.

The company has publicly committed to fighting disinformation around the world, but a ProPublica analysis, the first ever conducted at this scale, documented how Google’s sprawling automated digital ad operation placed ads from major brands on global websites that spread false claims on such topics as vaccines, COVID-19, climate change and elections.

In one instance, Google continued to place ads on a publication in Bosnia and Herzegovina for months after the U.S. government officially imposed sanctions on the site. Google stopped doing business with the site, which the U.S. Treasury Department described as the “personal media station” of a prominent Bosnian Serb separatist politician, only after being contacted by ProPublica.

The investigation also revealed that Google routinely places ads on sites pushing falsehoods about COVID-19 and climate change in French-, German- and Spanish-speaking countries.

The resulting ad revenue is potentially worth millions of dollars to the people and groups running these and other unreliable sites — while also making money for Google.

Archive link: https://archive.ph/TGKOB