The way the text and image in this specific meme are utilized in the same context as the original source of the meme is refreshing. I feel like I see this meme template used in weird ways that kinda-work-but-not-really more than other templates.
Agreed - I think part of the humour in a meme is fitting new situations into the format and when this is ignored (or done poorly) it misses the mark, kinda like as if you'd attempted a limerick but got the meter all wrong.