Kellogg’s is going to war over Mexico’s nutrition label rules. A similar fight is coming to the U.S.
Kellogg’s is going to war over Mexico’s nutrition label rules. A similar fight is coming to the U.S.
Kellogg’s is desperate to save Tony the Tiger and Toucan Sam from Mexico’s healthy food rules — rules the U.S. may soon copy.
Kellogg’s is waging a war here over Tigre Toño and Sam el Tucán.
A 2019 policy requires companies that make unhealthy foods to include warning labels on the front of any boxes they sell in Mexico to educate consumers about things like excess sugar and fat. Any food with a warning label — like Kellogg’s Fruit Loops or its Frosted Flakes, which typically contain more than 37 grams of added sugar in a 100-gram serving — is also banned from including a mascot on its packaging.
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This is one of the few things this mexican government has done right. I think this was copied from Chile, and should be copied in many countries including the U.S. F*ck those greedy obese factories.
If I'm seeing this right and the Mexican labels are just either-or "excessive" labels then check out the way the UK does it – the green/orange/red colouring makes it easy to tell how horrible something is at a glance
The best part is, when you want a little treat you just look for the red labels. Or when you're trying to avoid drinks with artificial sweeteners.
Wait is that not standard anywhere else?
No, in the US every consumer is meant to be their own health expert. It doesn’t make any sense, but its the easiest way to keep feeding us unhealthy garbage for cheap