Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says
Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says
www.businessinsider.com Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says
Twitter CEO Linda Yaccarino made the remarks in a meeting earlier this month, per the FT. It follows reports that ad sales are down 59%.
- Linda Yaccarino said staff must deploy "hand-to-hand combat' to win back advertisers, per the FT.
- The Twitter CEO's remarks follow the NYT's report that Twitter ad sales have fallen 59% in a year.
- Some brands have been ensuring their ads don't appear next to Elon Musk's tweets, per the NYT.
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Apparently "hand-to-hand combat" means to meet in person. The corporate lingo is killing me.
Definitely thought she meant for the sales team to accost and hold advertisers at gun point. Funny thing for sure.
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