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Source: trust me bro.
Worse actually, I found the site, no raw data and it says "study is based on online survey responses from 2,034 Americans ages 18+ fielded by The Harris Poll from August 7 to August 14, 2023, and using data from the Empower Personal Dashboard™. The survey is weighted to be nationally representative on the following dimensions: age, gender, education, race, region, income, size of household, marital and employment status".
So really based on their customer data and however they adjusted the data to be nationally representative.
It's probably an average that includes that one millennial that answers $1B to every question about salary