Edit: I am FLABERGASTED at how many people disagree, I genuinely thought this was obvious, pls recommend anything you prefer to nutella (and whether it's more or less expensive)
Nutella is the holy one! There's other good stuff and I don't say Nutella is better, it's just in a one-and-only category: if you want Nutella, you buy Nutella, if you want some chocolate cream, you buy what you like best
I get that, although Nutella has gotten worse in my opinion since they increased the milk powder content relative to the hazelnut content a few years back. So even Nutella isn’t really Nutella anymore in my opinion, therefore I can just as well buy something with more hazelnut centered flavour.
I am one of the Nutella buyers but even so I would mention that the flavour varies wildly amongst different countries to the point that I now can say I like it from very specific places. Just thought I'd mention that each of us could actually have a slightly different version and not like it as much.
I've never had Samba or any other brand of chocolate spread, but I agree Nutella tastes like chocolate slime. It's as if they melted (vomit flavored) Hershey bars down into a spread.
In Germany we have Nudossi which has less sugar and a lot more hazelnut. There's a variation without palm oil so this is what Ive been buying instead of nutella.