Athletics Australia becomes Australian Athletics in 'bold new' rebrand
Athletics Australia becomes Australian Athletics in 'bold new' rebrand
www.abc.net.au Athletics Australia becomes Australian Athletics in 'bold new' rebrand
Sports federation Athletics Australia announces a rebrand to Australian Athletics in a move they say reflects the sport's evolution.
Athletics Australia is rebranding to "Australian Athletics" — a move that might appear subtle to most people but which the sports federation said would provide a "bold, new identity" to allow it to capitalise on a golden era ahead.