Do normal people mute the ads or just let the television keep going?
I diligently mute them, I'm a freak I cannot stand them. But from the nature of many people's complaints about ads, it seems like they listen to them and want to retain the words they've said?
When I was a kid my father would always mute the ads, which was annoying to me because the images still demanded my attention and it was frustrating not knowing what they said. Now I don't watch TV and know how to use adblockers so it's a mute point.