Warner Bros’ Todd Phillips-directed sequel Joker: Folie à Deux earned $7M in previews that began at 3 p.m. Thursday. The number indicates that the $190M+ movie could get to a $50M opening, particularly when comped against movies that exceeded that threshold in their starts such as Mission: Impossibl...
That they hid it was a musical is my issue. Did no one learn from the Mean Girls musical? If people get to the show and are surprised with a genre they aren't expecting, of course the film will suffer. Additionally, people who like musicals aren't going to attend since they aren't being advertised to
Unexpected genre also killed Brutal Legend. The commercials advertised it as an action-adventure game, but it's actually an RTS. Action-adventure fans hated it, and RTS fans had no idea it was an RTS until it showed up on Steam four years later.
That explains why all the scenes in the trailer were of people singing and dancing. Welp I dont care for most musicals. Especially The Sound of Music. Hate that film.
Sure, but I wasn't paying attention to that and I think a lot of people weren't either. The previews, while musical, seemed stylized and did not convey a strong sense that that is how the whole movie was going to be.