"Privacy-Preserving" Attribution: Mozilla Disappoints Us Yet Again
"Privacy-Preserving" Attribution: Mozilla Disappoints Us Yet Again
"No shady privacy policies or back doors for advertisers" proclaims the Firefox homepage, but that's no longer true in Firefox 128. Less than a month after acquiring the AdTech company Anonym, Mozilla has added special software co-authored by Meta and built for the advertising industry directly to ...
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99% of their users are not these things
I don't think so. People using Firefox are freaking evangelists trying to spread privacy. And if Firefox should lose those people, it will truly be the end
FF users include both normal people and freaking evangelists trying to spread privacy.
99% was referring to them not being both tech savy and extremely privacy conscious. I don't disagree that the appeal of Firefox is better privacy. I just don't think the average user is looking to absolutely remove every drop of data collected. I mean just look at the default Firefox homepage it comes with. It has sponsored shortcuts and sponsored stories. They put them there because the average user actually clicks on them. If everyone was privacy conscious like you say, they would turn off the feature and Firefox wouldn't keep it because they don't make money from it. But that's obviously not the case.
And these days, privacy is basically the only appeal of Firefox. It's slower than chrome or webkit based browsers, hangs out with Safari in terms of standards support, and can't hold a candle to either other browser when it comes to battery life. Why mozilla seems determined to throw that all away is beyond me
The last time I looked at performance and energy benchmarks Firefox was winning.
It’s slower than chrome or webkit based browsers, hangs out with Safari in terms of standards support, and can’t hold a candle to either other browser when it comes to battery life.
Sources?
Privacy based advertizing:
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Develop ad
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Think about what websites your target demographic will probably frequent. (Be creative, dear marketing person! You can do it! This is the essence of what you're getting paid for!)
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Pay those sites to display your ad
Done.
Forget about the technical details and whether the user understands what it is.
No. Why? It's simple. They are collecting data I don't want the ad networks to have instead of the ad networks and give it to the ad networks. That's only more private than the status quo if I'm okay with them to have this data and trust them to handle it responsibly. Which I have no reason to.
which is why they correctly say that the user won't understand the Feature.
See explanation above. That's not too complicated to explain to a person that managed to turn on the computer. It only gets complicated when you try to follow the mental gymnastics you need to think this feature adds privacy for anybody.
This exactly. We don't need some in-between "compromise".
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