Imagine spending 40 billion dollars on one of the most recognizable brands in history, so deeply embedded in the public consciousness that any other company would throw virgins into a volcano for a chance at that level of recognition, just to replace all of that branding with your own little name that everyone has been telling you sounds stupid for the last 25 years
Remember that "brand X" is the lesser brand that advertising uses when they can't directly name their competitors. Brand X is inherently the cheap crap no name brand.
i think that gives him too much credit. he's just fucking dumb and bad at everything. he failed upwards so long because he wasn't too visible in the public eye. now he's terminally online and constantly embarrassing himself and his companies.
Yes, because that's what happens when a narcissist has way too much money. A person capable of self-reflection would realize that it's much easier and safer to trust people around you that know more about their respective areas of expertise. That's what good leaders do, they delegate. Musk is incapable of that. The companies he owns are not yet bankrupt despite, not because, of him.