A scammer's dream and a disaster waiting to happen.
On Monday, it appears X attempted to encourage users to cease referring to it as Twitter and instead adopt the name X. Some users began noticing that posts viewed via X for iOS were changing any references of "Twitter.com" to "X.com" automatically.
If a user typed in "Twitter.com," they would see "Twitter.com" as they typed it before hitting "Post." But, after submitting, the platform would show "X.com" in its place on the X for iOS app, without the user's permission, for everyone viewing the post.
And shortly after this revelation, it became clear that there was another big issue: X was changing anything ending in "Twitter.com" to "X.com."
One of the rules of branding is to choose a unique name to prevent confusion. Half the time I see the X logo I don't know if they're talking about X11 or the website formerly known as Twitter
The top left has some design aesthetic to it. Normally I'd assume the logo with the better aesthetics wouldn't be an open source project logo, but given Musk probably fired anyone that could make a good logo, I'll assume the more boring one (the lower left one) is the Xitter logo.
No worries, it sounds like an adult website pretty universally. There's three popular porn sites I can think of, which prominently have an X in their name.
Also it's not really a brand, it's just a fucking letter of the alphabet. It shouldn't be possible to trademark letters of the alphabet. Basic decency, people
It a dumpster fire branding, that they took an extremely long time to actually implement, and they still spit out this absolute trainwreck of a rebranding rollout.