Consumers are tired of inflation. But some retailers fear falling prices
Consumers are tired of inflation. But some retailers fear falling prices
www.cnbc.com Consumers are tired of inflation. But some retailers fear falling prices
Deflation could put pressure on retailers and brands to drive more volume, debut innovative products and find other ways to cover costs such as higher wages.
Key Points
- As shoppers await price cuts, retailers like Home Depot say their prices have stabilized and some national consumer brands have paused price increases or announced more modest ones.
- Yet some industry watchers predict deflation for food at home later this year.
- Falling prices could bring new challenges for retailers, such as pressure to drive more volume or look for ways to cover fixed costs, such as higher employee wages.
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New challenges for retailers such as:
Not hitting record profits year after year. Reducing their CEO from a five yacht household to a four yacht household. Finding ways to hardline lobby to reduce taxes to zero.
Hah. Like the CEOs will bear any brunt of this burden.
more like, this year the CEO can't upgrade to a 7-yacht household like planned and will have to be happy with merely upgrading to six yachts, a plane, and two Mazeratis
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