Twitter Turning Into X Is Set to Kill Billions in Brand Value
Twitter Turning Into X Is Set to Kill Billions in Brand Value
It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.
An estimated $4 to $20 billion in value, what is he thinking?
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Pretty sure its been losing brand value since musk bought it
That's why Jack Dorsey jumped on it. Why spend all your time and energy maintaining a completed project when you can take $44 billion and explore other, new projects..
Jack Dorsey did not make that decision. The company had a board that made the decision.
The board members they all loved a golden parachute with a valuation like that
But he did convince both Musk and the board that Musk would be the right buyer. He helped orchestrate this deal.
Dorsey was eager to sell in part because he knew the price was ridiculously high.