Don't be a nerd, you know what the writer means. "Bougie" has been long ago stripped of its marxist meaning and replaced with "comfy rich/well off person from a city"; it follows that these right wing dipshits want to start using again the word "bougie" as synonim of "woke" to keep stealing leftist vocabulary, since it has always worked very well for them.
You can say don't be a nerd, but pointing out that the terms are contradictory is part of dissecting the propoganda.
The real funny thing is that Chapo is far closer to the 'rugged entrepreneurs' that these guys love to suck off than a serf that literally writes for Breitbart. They have far more editorial freedom.