How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows
How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows
archive.ph
archive.ph
41 comments
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So they spent advertising money on freelance shills. Ok, that is just another form of advertising like paying an advertising company to do advertising.
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Sponsoring streams isn't even close to the same thing as hiring shills
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Do streamers call themselves influencers?
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Plenty do, yeah. Though to the marketing team, all streamers are influencers
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You do understand what a shill is, right?
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Yes, someone who promotes a product while hiding the fact that they've been paid to promote the product. Streamers generally say "this is a sponsored stream" to avoid lawsuits.
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someone who promotes a product while hiding the fact that they've been paid
Streamers generally say "this is a sponsored stream"
So by your own definition streamers are generally not shills?
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If someone starts off saying "this is a sponsores stream" then yes, that is correct. It's illegal to not disclose when media is an advertisement in most of the world. I'm pretty sure it's against the TOS of most streaming sites, too.
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Isn't it though? They're being paid to promote a game right? That seems like a shill to me. I'm not sure I understand the difference to you.
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A shill doesn't disclose that they're being paid to promote a product. The secrecy is what makes them a shill
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Well I've certainly never heard that before and that's not what the definition of the word is from what I'm seeing but I guess I can understand using that as a distinction.
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A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with said person or organization, or have been paid to do so.
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Shill verb
:to act as a spokesperson or promoter
Shill noun
:one who makes a sales pitch or serves as a promoter
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Shill has primarily been used as an insult for the past 50 years in the way I'm defining it here. I don't believe you've never heard it used to mean that.
one who acts as a decoy (as for a pitchman or gambler)
Literally on that same page.
a person who poses as a customer in order to decoy others into participating, as at a gambling house, auction, confidence game, etc.
https://www.dictionary.com/browse/shill
a person who publicizes or praises something or someone for reasons of self-interest, personal profit, or friendship or loyalty
https://www.dictionary.com/browse/shill
someone who helps another person to persuade people to buy something, especially by pretending to be a satisfied customer
https://dictionary.cambridge.org/us/dictionary/english/shill?q=shill
shill n informal, US (person planted to lure customers)
https://www.wordreference.com/es/translation.asp?tranword=shill
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I think everything you quoted there would accurately describe influencers being paid to play a game. As to whether you believe me or not, don't really care. Why you keep digging this hole for no reason whatsoever seems rather odd to me, as does being so unnecessarily hostile for no reason. Have a good one.
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41 comments